We all know that the PS3 is a powerful machine, but it’s also a pocket burner. Sony’s pricing on the console has fluctuated since it’s release, along with it’s hardware specs. Some had built-in Wi-Fi, some didn’t, some had backwards compatibility, and then they cut that too. But the one thing that didn’t move (and needed to) was the price to manufacture the console. It reportedly took $800 to make a single console.
But here’s the good news: CEO Nobuyuki Oneda of Sony has revealed that they have made the PS3 70% cheaper to manufacture. That’s down to $240. The current PS3 is sold at $399, so a $100 price cut (making it $299) could be a real competitor against the Wii ($250) and the Xbox (varies). Considering that Sony would still make about $60 per console, it would be a major gain in market share. Dad’s would love the blu-ray, kids would go crazy over it, and Mom’s, well….. I’m not sure. But the point is that this could be the game changer.