Just What is Going on at Apple? Blu-ray? More Seniors?

The fourth beta of iPhone 3.0 was set free today, no shocker there. HOWEVER, iTunes 8.2 pre-release was also set free, and it seems like the new iTunes is hinting at Blu-Ray recognition. Take a look:

225910-picture-1-1_500Now this is very odd indeed. Current Macs don’t support Blu-Ray, possibly with the exception of Blu-Ray drives set forth by other companies, most likely for the Mac Pros. Even worse is that Steve Jobs himself has said “Blu-Ray licensing is a mess, and it’s too much paperwork..”. So what exactly is going on? Many sources hint that iTunes will simply recognize the Blu-Ray discs, and nothing more. With WWDC around the corner, who knows what will happen.

Even more suspicious today is the fact that another chief technology officer from AMD has joined Apple, and that would be Raja Koduri. Apple is no doubt building up some serious hardware talent. All of this combined with the purchase of P.A. Semi in April 08′ could mean that the company may be developing it’s own chip for the iPhone and iPod Touch, but would this suffer just like the PowerPC did?

The Inquirer reports that Raja Koduri, currently Chief Technology Officer of the Graphics Product Group at AMD, will be joining Apple. The rumor comes on the heels of the discoveryjust two days ago that Bob Drebin, Koduri’s predecessor in the position at AMD, has already joined Apple.

Between PASemi, Bob Drebin and other things we can’t talk about yet, Apple is building up some serious hardware talent. All they need now is a good reliability person and a fire chief, and things will get really interesting on the hardware front in Cupertino.

One response to “Just What is Going on at Apple? Blu-ray? More Seniors?

  1. Pingback: Just What is Going on at Apple? Blu-ray? More Seniors?

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